Available for new projects Barcelona · Remote worldwide

SEO Specialist building
organic growth for the
age of AI answers.

Five years turning sites into traffic engines — now combining Technical SEO with Generative Engine Optimization so brands get found by Google, ChatGPT, Perplexity and Gemini alike.

Connect on LinkedIn View services
Organic traffic built
from a brand-new domain
200K/mo
Years specialised
in Digital Marketing
5+
Markets currently
led
2BR · ES
Languages spoken
professionally
3EN · PT · ES

papernest · 0 → 200K monthly organic visits in 12 months.

Case study · 2021–2022
M1M2M3M4M5M6M7M8M9M10M11M12
01 About

Curious by nature, self-taught by habit, adaptable by design.

I've built my career across surprisingly different fields — classroom teaching, cultural research, documentary filmmaking, museum communications, and now technical SEO and AI. Every move taught me the same lesson: the fastest way to master a new domain is to stay curious, ship early, and learn out loud.

Today I'm an SEO Specialist with 5+ years of focused experience, leading SEO strategy at BlaBlaCar for the Brazilian and Spanish markets — covering web architecture, technical SEO, link building, and on-page optimisation.

I learn new tools the way I learned new languages: by using them every day until the next one arrives. That habit is what pulled me into Generative Engine Optimization (GEO) early — testing how ChatGPT, Perplexity, Gemini and Claude reason, retrieve and cite, then turning what I learn into repeatable workflows.

I'm at my best when the playbook hasn't been written yet — and I'm always open to the next problem that needs solving.

02 Services

Eight practices, one outcome — traffic that compounds.

  1. i.

    Technical SEO

    The plumbing — so search engines and LLMs can crawl, render and trust your site.

    • Full technical audits
    • Speed & Core Web Vitals
    • Crawl & index fixes
    • Schema markup
    • URL architecture
    • Lossless site migrations
    • Sitemap & robots.txt
  2. ii.

    On-Page SEO

    Every page tuned to rank for the queries that matter.

    • Keyword research & mapping
    • Meta titles & descriptions
    • Image & alt-text optimisation
    • Internal linking strategy
    • Heading hierarchy
    • Duplicate content & canonicals
  3. iii.

    SEO Content

    Editorial that reads like a human wrote it and ranks like a machine optimised it.

    • Search-optimised content creation
    • Editorial calendar & strategy
    • Refreshing legacy content
    • Topical authority building
    • Content clusters & pillar pages
  4. iv.

    Link Building

    Authority earned, never bought-and-burnt.

    • Backlink profile analysis
    • Outreach & partnerships
    • Guest posting
    • Digital PR
    • Toxic link disavow
  5. v.

    Local SEO

    For brands that live where their customers are.

    • Google Business Profile
    • Reviews management
    • NAP consistency
    • Multi-location strategy
    • Local content optimisation
  6. vi.

    Analytics & Reporting

    Numbers you can act on, not dashboards you ignore.

    • GA4 & Search Console setup
    • Custom dashboards
    • Monthly performance reports
    • Competitor analysis
    • Keyword position tracking
  7. vii.

    Consulting & Strategy

    A second pair of eyes for in-house teams and agencies.

    • Strategic SEO consulting
    • Internal team training
    • Partner agency review & audit
    • SEO planning for product & site launches
  8. viii.

    GEO — Generative Engine Optimization

    Specialty

    Showing up when ChatGPT, Perplexity, Gemini and Claude answer your customer's question.

    • Optimising for ChatGPT, Perplexity, Gemini, Claude
    • Content structured for LLM citation
    • Structured data tuned for LLMs
    • llms.txt creation & tuning
    • Brand authority for AI environments
    • AI brand-mention monitoring
    • Share of Voice in generative engines
    • Featured snippets & position zero
    • Answer Engine Optimization (AEO)
    • Generative AI visibility audits
03 Experience

The work, in chronological order.

  1. 2023 — Now Paris · Remote

    SEO Specialist · BlaBlaCar

    Lead SEO strategy for two priority markets — Brazil and Spain — covering architecture, crawlability, link building and content end-to-end.

    • Pioneered GEO practices so BlaBlaCar content surfaces in AI-generated answers.
    • Integrated AI tools into research and briefing workflows, materially cutting production time and improving topical depth.
  2. 2021 — 2022 Barcelona

    SEO Project Manager · papernest

    Built a brand-new domain to 200K monthly organic visits in one year. Managed the Brazilian-market team and developed an affiliation-based sales-funnel system.

  3. 2017 — 2020 Barcelona

    Social Media Specialist · Casa de les Punxes

    Modernist museum on Avinguda Diagonal. Grew Instagram from 2.8K to 18K, ran sold-out paid campaigns, and maintained the WordPress site.

  4. 2012 — 2015 São Paulo

    Co-founder & Director · Buteco Filmes

    Co-founded a documentary production house. Directed Mulher Artesã Brasileira, screened at the United Nations Headquarters in New York (2013).

  5. 2009 — 2010 São Paulo

    Education & Health Roles

    Pedagogical management at Casa Vida (shelter for HIV-positive children) and assistance to Prof. Silvano Raia, pioneer of liver transplantation in Latin America.

04 Stack

Tools I reach for, daily.

SEO & Crawl

  • Screaming Frog
  • OnCrawl
  • Semrush
  • Ahrefs

Analytics

  • Google Analytics 4
  • Google Search Console
  • Tableau
  • Google Sheets

AI & GEO

  • Claude
  • Gemini
  • ChatGPT
  • Qwairy

Collaboration

  • Slack
05 Contact

Got a site that should rank — and be cited by AI?

The fastest way to reach me is LinkedIn. I read every message and reply within a couple of business days.

Connect on LinkedIn

thiagoxbarbosa